Thursday, April 2, 2026

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Trademark Insights - 02 April 2026

Descriptive Mark – No Exclusive Rights

A name that only describes your product (like quality, use, or type) cannot be owned exclusively.

Case: ITC Limited v. Nestle India Limited – The Hon'ble Madras High Court

Held:

Descriptive words indicating quality/character of goods cannot be monopolised unless strong secondary meaning is proven.

Takeaway:

Fancy branding ≠ legal distinctiveness

Use + recognition = protection

Vishnu

Trademark Advisory

9866512479

vishnu@trademarkadvocate.in

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