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TRADEMARK INSIGHTS - 04-03-2026

Many businesses unknowingly choose brand names that are descriptive of the product or service itself.

However, under trademark law, marks that merely describe the quality, purpose, feature, or characteristic of goods/services often face objections during examination.

Examples include names that directly indicate:

• Product type

• Quality or feature

• Intended use

• Industry terminology

Such marks are considered weak trademarks because they do not sufficiently distinguish one business from another.

A strong trademark should be distinctive, unique, and capable of identifying the commercial source of goods or services.

Before adopting a brand name, it is advisable to evaluate whether the mark is legally defensible and registrable.

Vishnu Consultants

Trademark Advisory

Mobile 9866512479