Trademark Insights

Registry & Judicial Updates: 02 March 2026

Non-Traditional Marks & Laudatory Words – Indian Trademark Jurisprudence Evolves.

Takeaway:

Indian practice is increasingly clarifying two extremes —

* Non-traditional marks (including scent/shape) are being examined seriously.

* Laudatory or common expressions remain weak for exclusivity.

Advisory:

Brand owners must avoid over-reliance on dictionary praise words and instead build distinctive cores. For non-traditional filings, technical representation and evidence strategy are critical from Day 1.

Strategic filing today prevents litigation tomorrow.

Vishnu

Trademark Advisory

Mobile: +919866512479

Disclaimer: This update is for awareness, and knowledge-sharing for educational purposes only and does not constitute legal opinion.